Sammy: Behind The Scenes

You’ve probably seen Sammy the Hamster on the TV ad for Gem 106.

He’s clearly enjoying the Great Music Variety. He’s also quite cute and we’ve grown rather fond.

One of the most common questions we’ve had is about how on earth he danced. So, we proudly now release – the untold story.

Lights. Camera. Erm….hamster.

Here he is in all his glory:

He’s even got his own Twitter account!

Meet Sammy The Hamster

Fancy meeting Sammy?! Well, now you can get up close & personal with our furry friend. Make sure you get yourself down to Read More

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